Are you aware that Facebook has boosted its retail-focused dynamic ads with merchandising overlays and videos?
Well, why should you even care? And what is the need for using Facebook dynamic product ads for your ecommerce business?
To get started, let’s first briefly discuss what Facebook dynamic product ads are.
What Are Facebook Dynamic Product Ads? Why Are They Important?
In 2015, the potential for advertising and marketing was immense on social media platforms. At that time, there were 1.65 billion active mobile social accounts globally, with 1 million new active users every day.
Additionally, social media global penetration was on a high increase, and in excess of 30%. Sadly for marketers, these numbers were not reflecting on their advertising results.
Social proof is a “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation.”
In other words, Social Proof is the way in which people copy each others actions assuming they are doing the right thing. Almost like a “monkey see, monkey do” type situation where people will follow the masses because they must know what they are doing.