If you’re a marketer who’s growing your business by building landing pages and sales funnels in your niche, you’ll agree that being able to ‘funnel hack’ is a vital skill.
Wait. Did I hear you ask…. what ‘Funnel Hacking’ means?
What is Funnel Hacking – Definition
Funnel Hacking [verb] – “to funnel hack”
The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes.
E.g. “I just funnel hacked that guys website yesterday and he had two up-sells!” or “Man that landing page is sweet! I’m just going to quickly funnel hack it in Clickfunnels.”
Why Should You Know How To Funnel Hack?
Funnel hacking is one of the easiest and most crucial ways to grow your business. Being able to go deep into your competitor’s sales funnel and reverse-engineer what they’re up to, you can begin to test their strategies within your very own business. In an online business this can be anything from split testing their landing pages, price points, email sequences and even retargeting ads.
It’s common knowledge that split testing various elements of your sales funnel can yield to great results, but testing blindly is a slow and sloppy process, agreed?
By taking advantage of the culture of ‘funnel hacking’ and getting into the thick of your competitor’s processes, you can really see how successful they have been, and start to see similar results within your own business. While this won’t happen immediately, you’ll begin to see trends in what’s working and what’s not a lot faster than testing floating ideas from scratch.