Archive for August 2017

clickfunnels

If you’re a marketer who’s growing your business by building landing pages and sales funnels in your niche, you’ll agree that being able to ‘funnel hack’ is a vital skill.

Wait. Did I hear you ask…. what ‘Funnel Hacking’ means?

What is Funnel Hacking – Definition

Funnel Hacking [verb] – “to funnel hack”

The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes.

E.g. “I just funnel hacked that guys website yesterday and he had two up-sells!” or “Man that landing page is sweet! I’m just going to quickly funnel hack it in Clickfunnels.”

Why Should You Know How To Funnel Hack?

Funnel hacking is one of the easiest and most crucial ways to grow your business. Being able to go deep into your competitor’s sales funnel and reverse-engineer what they’re up to, you can begin to test their strategies within your very own business. In an online business this can be anything from split testing their landing pages, price points, email sequences and even retargeting ads.

It’s common knowledge that split testing various elements of your sales funnel can yield to great results, but testing blindly is a slow and sloppy process, agreed?

By taking advantage of the culture of ‘funnel hacking’ and getting into the thick of your competitor’s processes, you can really see how successful they have been, and start to see similar results within your own business. While this won’t happen immediately, you’ll begin to see trends in what’s working and what’s not a lot faster than testing floating ideas from scratch.

https://www.yelp.com/biz/clickfunnels-eagle-7

clickfunnels

This year has been very busy, and it’s easy to get lost amongst the blog posts.

So today I’m just going to round up the best of 2015 so you can run through them and extract the golden nuggets from each one.

Going into 2016, ClickFunnels is going to see some very exciting post on everything from driving traffic to your sales funnels all the way to how to showing off some of the best and brightest examples of using the tools on offer.

This post on funnel hacking took the cake for 2015 seeing sales funnel builders from all over taking action and going out to ‘funnel hack’ their very first funnel.

It goes into extreme detail in what it takes to rebuild and innovate from a company’s existing funnel.

Native advertising and content marketing have both been hot topics of 2015 with marketers across the industry using it more and more to build an audience and subscriber base.

This post looks at the differences between the two and what you need to know when using content marketing and native advertising in your marketing arsenal for 2016.

https://www.yelp.com/biz/clickfunnels-eagle-7

naked ejuice

PepsiCo’s green juice has the company in hot water.

In a lawsuit filed Tuesday, the Center for Science in the Public Interest (CSPI), a consumer-advocacy group, said PepsiCo misled consumers by marketing its Naked Juice beverages as healthier than they really are.

CSPI states that Naked Juice can pack more sugar than a can of Pepsi. Its Pomegranate Blueberry juice, for example, accurately advertises that it is a no-sugar-added beverage, but even still a single 15.2-ounce container (the smallest option) contains 61 grams of sugar, about 50% more sugar than a 12-ounce can of Pepsi.

Further, CSPI says Naked Juices mislead customers into believing that beverages are packed with super nutrients when the dominant ingredients are “cheap, nutrient-poor” juices. The Kale Blazer juice, for example, is mostly orange and apple juice, despite packaging and marketing that emphasizes leafy-green imagery.

CSPI’s biggest legal problem with Naked Juice isn’t that the beverages are unhealthy; it’s that the brand is marketed as a healthy option with taglines such as “only the best ingredients” and “just the healthiest fruits and vegetables.”

“Consumers are paying higher prices for the healthful and expensive ingredients advertised on Naked labels, such as berries, cherries, kale and other greens, and mango,” CSPI litigation director Maia Kats said in a statement. “But consumers are predominantly getting apple juice, or in the case of Kale Blazer, orange and apple juice. They’re not getting what they paid for.”

PepsiCo described CSPI’s lawsuit as baseless and said there is nothing misleading about its Naked Juice products, and that bottles clearly identify what fruit and vegetables are used.

“All products in the Naked portfolio proudly use fruits and/or vegetables with no sugar added, and all Non-GMO claims on label are verified by an independent third party,” PepsiCo said in a statement. “Any sugar present in Naked Juice products comes from the fruits and/or vegetables contained within and the sugar content is clearly reflected on label for all consumers to see.”

The class-action lawsuit aims to force PepsiCo to award monetary damages to customers who have purchased Naked Juice beverages, as well as adjust its marketing to be more transparent.

Naked 100 E Liquid

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